In The Lead Seat
The Problem
The number of indie business book publishers in Canada is few and far between. The rarest of those are the publishers that allow customers to keep and maintain their intellectual property. Democratizing book publishing is the goal of In The Lead Seat. Because they put a fresh perspective on publishing services, their essence is fresh, alive, supportive, and modern.
The Need
Keep the site fresh and simple, clearly explain services, and show the books they have published. They are new publishers breaking into a traditional space and need room to grow and expand the offerings. The site must have scalability for upcoming blogs, downloads, courses, and eCommerce. The site requires replicated essence for social media accounts with future marketing designs.
The Solution
The portfolio for In The Lead Seat is evolving; the primary site developed offers scalable plans rolling forward as they build their marketing and brand promise. What you are looking at here is the MVP of their development which will be evolving over the next 6-12 months. Stay Tuned!
