Global Sway
The Problem
GlobalSway was starting up as a new training and coaching company for digital leaders. The website needed to be new, fresh, and share a technical, but very human, energy. Because the site was new, and the business was still fleshing out their core offerings, the site has been through several iterations of ideas as the client determined their final direction. The site required functionality that incorporated a more engaging and dynamic set of calls to action.
The Need
The site had specific calls to action that needed to be built into the backend in preparation for various launches. The owner anticipated a book launch and the launch of multi-tiered training and development programs that could be purchased online. Additionally, the eCommerce would involve resources for purchase as a layered digital product line. A mix of written blog posts and vlogging components or streamed video were highly desired.
The Solution
The GlobalSway website is ready and prepared for turning on multiple eCommerce and training initiatives, including a book launch landing page and a full product line of digital resources. Each piece of the site will ensure that the functions can stand on their own and be initiated as soon as the client is ready to launch. Add to that, we ensured that a weekly live-stream would show up on the page in addition to the vlogging and blogging tweaks requested.
