Addison Reed Fitness
The Problem
As a personal trainer, unless you own your own shop, it can be hard to build a personal brand. Another challenge is striking a balance between building your reputation as a trainer and being loyal to your employer. In one case, you want to be known for the unique ways that you help your clients, on the other, you want to drive traffic to your employer so you are able to build a clientele.
The Need
Showing his loyalty to the training company that employs him while still building a personal brand was high on the list of items that Addison was trying to achieve. We worked with him on how best to convey his credentials and ensure requests for his time were going through his training employer. He was also seeking a simple, energetic, and clean design.
The Solution
The first area of business was to request applicable photos for the work he does. Then select a colour scheme to set the tone for the energy and enthusiasm Addison shows toward his clients. Next, define what he is trying to achieve with his site. Calls to action were set to land at his employer, and so we focused on the design and his credentials.
